Articles

Journalism

Building A Solid Network   — To gain the most from these connections, you must have a polished presentation.

Make Yourself Accountable   — When it comes to building a career, the buck stops with you. Here’s how to reap the rewards by taking responsibility.

20 Black Women Of Power & Influence   — These African American female corporate executives are shaping the way business is done. Will the first African American to head a major corporation be a woman? Maybe…

Ursula Burns     — Navigating Headwinds at the Helm of Xerox., Miami Herlad

Switching Tech Servers   — John Thompson leaves IBM to take the helm of Symantec Corp.

Now That Black Is In, Are Black Agencies Out?   — The African American market surges, but black agencies battle mainstream shops for the opportunity to deliver their message.

Massacre on Madison Avenue   — In the toughest year ever for advertising firms, African American agencies struggled to hold on to business and meet the bottom line.

Crossing the Color Line   — African American advertising agencies fight to prevent mainstream firms from taking their most prized possession — the urban market.

Changing Culture    — How UniWorld is redefining urban reality.

Media Meltdown    — With urban marketing hot, black agencies are the prime targets for acquisitions and mergers.

Dogfight On Madison Avenue    — Advertising firms zero in on new niches while they battle mainstream firms for accounts.

Not Just An Ol’ Boys Club     — Strong enough to compete with the establishment, Carol H. Williams Advertising isn’t a secret anymore.